For some time, being an Arab musician largely meant your performances were limited to weddings, festivals and private events. Post millennium all that changed and numerous waves of young musicians emerged to reframe the Arab world’s music scene. From Beirut to Cairo, the sound of the region changed thanks to their experimental nature. Genres were merged together and Arab heritage, with all its diversity, was incorporated into their tunes and lyrics.
If you ever need recommendations on which artist to look out for from the Middle Eastern independent scene, ask us, and the first name we would say is SAL. From his work with the ground-breaking Arabic numbers, to his most recent releases, SAL has been viewed as one of the most revolutionary musical architects in the scene. He is also an acclaimed producer and composer, having helmed recordings for different artists all across the gulf region and internationally.
Entrepreneur SAL is a singer, song writer and music producer from Dubai who is known for his unique Afro Arab music style and song compositions. He is the owner of Sal Productionz, a Music Production company that locates upcoming artists and facilitates the recording, and distribution of artists’ music.
In addition, Sal Productionz organizes concerts, conferences and talent exhibitions all across the gulf with its strong technical team. At Sal Productionz, songwriters, musicians, singers, and producers team up to form a powerhouse that has grown to become catalysts of the music renaissance in the Gulf that we are witnessing now.
The music industry’s revival continues, as its digital transformation creates new opportunities for merchandising, personalization, improved audio quality, getting artists paid, and even a change in how vinyl records are made. If you are an independent musician, for example a singer, you definitely need a music production house for a platform. Out of all the production houses that are there, Sal Productionz has been able to make a name for itself, helping numerous talents realize their dreams and compete with the international artists.
Business Magnate and artist SAL has been in the industry for over 15 years and is able to create a platform for music lovers and artists in the global market where people can connect over their mutual love for music, art and other forms of creativity.
“There is no limit in the music industry. In today’s era, artists have crossed borders with their work and have found listeners around the globe. With the rise of digital platforms, several artists from various parts of the world are getting the limelight.” says SAL. Apart from being a musician, entrepreneur Sal is an ace brand strategist and keeps working on ways to boost his digital presence.
So what is it that separates SAL from others? It is his smart and witty marketing skills through which he has maintained his image and portfolio online. According to him, in today’s age, it’s not just about skills or confidence. It’s about how people will come to know about you and how often will they see your face on the digital platform.
Says he, “To get into the eyes of big music producers or directors, you have to make yourself visible!” No matter how talented you are, unless and until your talent doesn’t pop up while people scroll their newsfeeds on social media, you will lag behind in the race.” He adds, “While some people might roll their eyes at the digital ads that scroll before their favorite streamed shows or throughout their social media feeds, it’s important to note that advertising yourself in those ads is a crucial part of doing business and boosting popularity.”
In the music industry, to survive without any pre-existing backing is tough as they rightly say, ‘When the going gets tough, the tough gets going’. SAL never backed down from any obstacles whatsoever and has now made a huge name for himself. Being a skilled digital marketer, he provides business strategies for different organizations and budding artists and helps boost their popularity to a large extent. Presently, he is one of the few musician cum influencers who is slowly and steadily making it big in the field of music entrepreneurship.
SAL has been quite a sought after influencer for the crowds. Due to his unique activities on social media, he has garnered more than 13K followers on his Instagram in a short span of time. Music influencers like him are attracting extremely large audiences, which enables him to enjoy a high degree of trust with leading artists and companies with whom he has collaborated.
According to SAL, connecting and striking the right chord with the audience is key to any influencer’s success! We are using the term influencer for him because although he is a singer and music producer, he has been influencing the masses through his social media activity in the form of pep talks, motivational speeches and so on.
SAL’s Social Media Links: