The landscape of the music industry is shifting as the D&A DJ Coalition and Record Pool emerges as a powerhouse, designed to bridge the gap between independent artists and global airplay. Spearheaded by co-founder DJENJETIC, Althea Douvlos the coalition is executing an ambitious strategy to provide a national and international platform for talent in major markets.
A Unified National Network
At the heart of the D&A mission is a commitment to connecting artists in key music hubs—including Los Angeles, Las Vegas, New York, Miami, Atlanta, Chicago, and across Texas. By building a robust infrastructure of radio stations, all operating under the 97.7 FM banner, the coalition ensures that artists have a direct pipeline to listeners.
The coalition is organized into strategic regional teams, each driving local engagement:
* West Coast: Led by the team at D&A West Coast Coalition Radio 97.7 FM in Los Angeles, featuring Nick Malfettone, Rob Malfettone, Janyce Shinaya, Sad Boy, and DJ Green Guy.
* Midwest: Focused on regional growth through D&A Midwest 97.7 FM, with contributions from TYFouse, Marte Smith, Auntie Bizdatroof, DJ Shad, Rita Dozier, and DJ Ace.
* Dirty South: Represented by D&A Dirty South 97.7 FM, powered by 6ixfo3, Mike Beezy, Spiggsnice, Darrell Davis, and Mike, the owner of DaGr8FM.
* East Coast: Managed by a massive network including GQ, DJ Ace NYC, DJ Hot Rod, Promo Queen Koleurz, Reggie Lane, Showcase, Papii, Mr. Run It Up, Tikki, and 50 Racks, covering territories from New York and New Jersey to Maryland, Pennsylvania, Virginia, Washington D.C., and Boston.
Expanding Globally
The D&A network has scaled rapidly, moving beyond the United States to establish a truly international presence. With 35 radio stations currently connected—including five Media Base stations—the coalition has successfully expanded its reach into Honolulu, Alaska, and across the globe.
International hubs now include:
* Brazil: D&A Brazil 97.7 FM (led by DJ Duveio).
* Global Reach: Active connections in Canada, London, Australia, Egypt, Dubai, Morocco, China, Russia, South Africa, Italy, Greece, and the Netherlands.
The Future of Artist Promotion
The D&A DJ Coalition is more than just a radio network; it is a comprehensive record pool built to support the next generation of artists. By creating a unified, 35-station network, the coalition provides a scalable platform for artists to break their music in multiple regions simultaneously. For independent musicians
