Ever since he got on the rap roster, top-tier Canadian-based lyricist Non The Non has been putting together a very versatile and nostalgic signature sound that has been effective in its execution and energetic in its performance value. This conscious rapper has got the ears for hit melodies and that flair for the commercial that has elevated his sound to international acclaim, gaining tons of attention from key industry players and new listeners alike. He’s got that stellar stage presence, and when he holds the mic in his hands, he goes on to give an inimitable show that leaves audiences beholding such lyrical depth and craftsmanship. His voice is the uniquely powerful kind that demands the attention of anyone within a mile radius of listening distance. Delivering gritty rhymes over his classic soul-bump production, Non The Non is his usual calm, cool, and collected as he marvelously goes haywire over the beats on the record “Authentic”. Straight bars and no side-shows, he displays once more that he was made for this type of craft- going on to lyrically assassinate like a professional hitman for hire!
His way with words should definitely be adopted in rap school curricula; he does it so effortlessly. Unleashing clever punchlines, and you might be fooled by his calm demeanor but if you listen closely, then it will dawn on you that he is just as ruthless and intense, with a straight-talking and hard-hitting lyrical attitude. I love how the beats have been allowed that dash of the nostalgic street vibe to make it feel like a vintage collection; – this performance right here ranks up there as the crown jewel of songcraft. “Authentic” is actually the first single off of his full-length project dubbed “Dumpster Fire,” and with that out-and-out performance right there, I can’t wait for the whole project to drop because I know we will be feasting! To enjoy this adventurous and thought-inspiring certified record, follow the attached link and give your playlist a well-deserved facelift.