Gaga Embraces the Labubu Craze With Her Signature Style
Ra-ra-ah-ah-ah, roma-roma-ma… Gaga, ooh Labubu! Lady Gaga is once again proving that no one blends pop culture, humor, and fashion quite like she does. The pop icon recently joined in on the rising plushie trend, delighting fans with a quirky and theatrical TikTok posted on Friday, July 25.
In the video, Gaga appears to be backstage preparing for one of her Mayhem Ball shows. Dressed in an eye-catching costume from her tour wardrobe, her hair is styled into two oversized bunny ears, mimicking the look of the adorable — yet slightly eerie — Labubu dolls that are taking the internet by storm. Speaking in a high-pitched, animated voice, she declares, “I’m a Labubu!” before sticking her tongue out playfully at the camera.
What’s a Labubu Anyway?
If you haven’t heard of them yet, Labubus are collectible dolls made by Chinese toy company Pop Mart. Known for their fuzzy suits, goblin-like faces, and mischievous grins filled with sharp teeth, Labubus have become a popular accessory and collectible across the globe. It’s not hard to see why Gaga would align herself with them — these quirky creatures seem like a perfect match for the eccentric and theatrical energy she brings to everything she touches. It’s almost poetic that Lady Gaga Playfully Calls Herself a ‘Labubu’ in a Whimsical Video Before the Mayhem Ball Show, as her fanbase — affectionately known as “Little Monsters” — share the same chaotic-cute vibe.
A Moment of Fun Between Mayhem Shows
The lighthearted video arrived just after Gaga wrapped up the second of three performances at the Chase Center in San Francisco, part of her ongoing Mayhem Ball Tour. The final San Francisco show is scheduled for July 26. This North American leg follows an epic kickoff earlier this month with a trio of sold-out concerts in Las Vegas.
From there, Gaga will take the tour global, hitting cities across Europe and Australia for the rest of 2025. Fans can expect an immersive, theatrical experience that blends Gaga’s signature visual storytelling with explosive performances of her newest tracks.
The Mayhem Album: A Return to Her Dark-Pop Roots
The tour supports Gaga’s latest album, Mayhem, released in May 2025. The album debuted at No. 1 on the Billboard 200, marking another major milestone in her career. With Mayhem, Gaga makes a triumphant return to the darker, dance-infused sound that first launched her into superstardom.
In a candid March interview with Billboard, Gaga described the emotional and artistic complexity behind the album. “Part of my personal mayhem is that it’s fun, and that’s why I keep doing it,” she explained. “That’s what makes it complicated — it is dark, and it pulls me away from myself, but it’s also the best time. It’s that point where you’re at the party, and you’re totally numbing out, and you’ve fully accepted that by the morning you are not going to feel well, but you’re fully in it.”
A Tour Fueled by Chaos, Character, and Connection
Whether she’s performing for thousands or filming a silly TikTok, Gaga continues to lean into her otherworldly persona. Lady Gaga Playfully Calls Herself a ‘Labubu’ in a Whimsical Video Before the Mayhem Ball Show not only gives fans a behind-the-scenes glimpse of her pre-show antics but also highlights her deep connection to the strange and creative energy that defines her career.
As the Mayhem Ball continues to roll through more cities, one thing is certain: Gaga will keep surprising us — whether it’s through music, fashion, or calling herself a fuzzy little monster. And fans wouldn’t have it any other way.