Mixed-Media Artist Malcolm Xavier Disrupts The Art World On
His Own Terms
In the competitive state of social media many creators are faced with the challenge of standing out amongst the crowd and scaling their creative hobbies into a sustainable career. Malcolm Xavier has overcome this challenge and continues to strive as an artist, Turning his lifelong passion for creating art into a six figure online business, Here’s how he did it. When most artists were struggling to be featured in art galleries Malcolm took an alternative route. Recent studies suggest that Artists in 18 Major US Museums Are 85% White and 87% Male, leaving little to no real estate for African American creators. The lack of opportunity is what gave Malcolm the idea to create an alternative way to monetize his craft via content creation. His strategy consists of Using social media to build an engaged community of art collectors, Driving inbound traffic through multiple campaigns while creating a unique experience for his supporters.
Educating himself in digital marketing has led to many successful endeavors. Recently the Pittsburgh, PA self taught artist has been highlighted on multiple social media platforms including NTWRK, Huddln, Complex , Vuulm & even NBA player Spencer Dinwiddie’s Web3 app Calaxy. The fast growing online popularity has also brought about multiple contracts with various businesses. One of which being his newly found position as head of creative direction for the natural hemp product company Red Eye based in Chicago,IL. Malcolm lends his unique style of abstract portraits to be featured on the rolling papers packaging as well as many vending machines placed in dispensaries across the United States. The early stages of Malcolms career were also full of highlights. The list of superstars collaborations include Gucci Mane, Project Pat, Shawty Lo, P Dope, alongside of over 2500 mixtape covers which flooded streaming music apps Datpiff & LiveMixtapes.
The year of 2022 kept Malcolm busy as his schedule was packed with weekly live streaming shows, Pop up shops, Charity events, Podcasting & the daily management of his online art store. The Future For Malcolm Xavier is bright as he shows no signs of slowing down. In fact while most people are out partying on December 31st, 2022 Malcolm has chosen to end the year with an online auction on NTWRK, a curated livestream shopping experience featuring the world’s best creators. During the auction you will see many familiar faces as the subjects of the abstract portraits. The live art shows have proven to be successful, selling out weekly on the NTWRK app. New collectors and veteran tastemakers agree that Malcolm’s new presence is refreshing, making art more accessible to communities that were once overlooked and lacked representation. To learn more about the artist Malcolm Xavier visit his official website http://malcolmxavier7.com