If you want to boost your Instagram followers and enjoy your 10-minutes of fame, here are some tips to get you started!
1. Get With The Branding
The foundation for every good Instagram account is a solid dose of branding.
You should use Instagram as an extended and integrated part of your brand’s marketing efforts. Doing so will allow you to seamlessly blend the different aspects of your personality and let it shine through in your campaigns.
It’s important to understand that all social media platforms have different social norms. By tailoring your campaigns specifically to IG, you can form a lasting connection with your target audience. When interacting on the platform as your brand, you should also follow strict guidelines to stay within parameters.
2. Understand Your Audience
It’s crucial to target your account to appeal to your intended audience. There are millions of Instagram users, and smart companies understand the importance of catering their posts to the needs of their fans or followers.
Having a clear set idea of your niche and the audience you wish to appeal to will set guidelines for content creation, photography, and more! This also allows you to create an experience on the platform that directly correlates with what users are looking for.
When it comes to followers, focus on quality over quantity! You want your audience to stick around for future updates and remain faithful to your brand.
3. Profile Optimization
Cut the clutter and create a well thought out and optimized Instagram profile for your business. On your journey to becoming famous, you need to carefully consider that your profile is one of the first places people look when considering whether they want to follow you or not. So, know how to promote your account suitably.
4. Cross-Post Your Profile Link
You need to get eyes on your new IG page, but the only way you can do that is by spreading the word that you have one. Share the link to your page using other social media platforms where you’re already well established.
Increase your visibility by constantly reminding your audience that you’re on Instagram. Also leave a call-to-action that lets people know to follow you.
5. Network And Collaborate
Social media is all about who you know and how well you play with others. If you still don’t have enough followers, interact with successful people and learn from them.
Collaborate with other like-minded people and brands in your industry. This is especially a good idea if you have any influencers that you actively look up to. By forming a partnership with another brand, you can share followers amongst yourselves.
6. Avoid Purchasing Followers
There are many companies that claim to send followers your way as long as you pay them a fee. This is not only frowned upon socially, but you run the risk of getting banned by the platform.
Also understand that your audience will know what you’re up to if your follower count appears inflated and your profile is stale. This is a surefire way to turn away those genuinely interested in your page!
Bear in mind, fake followers only inflate your numbers and nothing else. They won’t like, share or interact with your brand in any way. Having thousands of people that only followed you because they got paid isn’t doing your company favors! After all, you want to become famous to turn it into cash.
7. Keep It Consistent
Social media users want to set expectations for your page. That means remaining consistent with what, how, and when you post. If they follow your account because they love your pictures or captions, keep churning them out because that’s what your audience wants! If you switch up your content and keep changing your posts, it will confuse your followers and make them less likely to identify with your brand.
A feed previewer can help you get a handle on how the vibe of your profile is perceived by others. It allows you to get a snapshot of all of your content together. It will also cause problems should you wish to use a verification service further down the line.
8. Work On A Schedule
Posting content on a set schedule allows for your audience to set expectations while also helping you become famous. Plus, posting at the best time when your target audience is online will help your posts pop up more frequently in the IG algorithm. The more content you post, the better your chances of getting fresh eyes on your efforts!
Having posts scheduled makes it easier for your followers to interact with your page. They will want to interact with your brand more because you met their expectations.
9. Content Is King
You may post a lot of content, but is it any good? Great content is the single most important ingredient in success. Instagram users are more likely to share content that’s unique, thought provoking, and fun.
What works as content in your industry depends on your niche. Observe your competitors to get a better idea for what your target audience is seeking.
10. Keep Analyzing
It’s crucial to the success of your business to constantly analyse data when it comes to your social media. When it comes to content, data offers a factual outlook on what your audience likes and what they don’t.
It goes without saying that the more interaction you get with your posts, the better! Use analytics to construct a marketing approach and strategy for your page.